Daymond John





more than 50 interactive programs

featuring daymond john

Business Fundamentals (4 Chapters)

The fundamentals of business are the foundation on which a successful business is built. In this course, Daymond shares what you need to know to lay your business foundation.

Validating Your Product or Service (9 Chapters)

Validating your product, service or idea is a major step in bringing it to market and getting it out there. In this course, you’ll learn the steps you need to take in the validation process.

Protecting Your Business (5 Chapters)

It’s your product … your service … your idea, and you want to keep it safe. In this course, you’ll learn how to protect what’s yours.

Industry Analysis (4 Chapters)

Knowing your industry is an important part of planning your business and planning for its future. In this course, you’ll learn how to break down the industry you want to compete in.

Identifying Your Target Market (2 Chapters)

A target market analysis helps you identify “who” your customers are, “where” they are located, and “why” they buy what they buy. In this course, Daymond goes over what you need to focus on to understand who your target market is and what they really want.

Your business could be out of business before you know it if you don’t understand your competition. In this course, Daymond shows you how to break down your competitors to help differentiate yourself and identify possible opportunities.

Competitive Analysis (1 Chapter)

From understanding your analytics and crafting your message, to finding the perfect mediums to advertise in, the marketing plan is all about reaching your customers. In this course, you’ll explore a variety of marketing opportunities to help get your message out.

Developing Your Marketing Plan (11 Chapters)

Formulating Your Sales Plan (5 Chapters)

The Sales Plan is the life line of your business. Sales cure all and in this course, you’ll see what it takes to get your product or service into the hands of your customers.

Planning For Growth (9 Chapters)

If you’re not planning for growth, you’re dying. In this course, you’ll learn what it takes to keep your business growing.

Crafting Your Business Plan (3 Chapters)

The business plan is the difference between having an idea and having a company. In this course, you’ll learn why you need a business plan and what must be included in your plan for it to get attention.


Whether you’re looking for funds to help start your business or keep it running, there are various sources of money out there. In this course, youll learn about several of these sources and the pros and cons of each to help identity the right ones for your business.

Preparing Your Pitch (1 Chapter)

You get in an elevator with Daymond and the doors close. You have 60 seconds to pitch him on your product or service. Do you have what it takes to peak his interest? 

Building Your Business Credit (4 ChapterS)

In order to establish business credit, you must first have a business. In this course, you’ll learn the proper way to set up your business and how to start building credit.

Wrap up (1 Chapter)

In this course, Daymond shares a few of his closing thoughts before completing the success formula.


frequently asked questions

QUESTION: What is Daymond on Demand?

ANSWER: Designed to be engaging and mirror real-world business experiences, Daymond on Demand is the only online training that will show you how to start, build and scale your business from the ground up. Daymond on Demand was created as a step-by-step guide to help you succeed in YOUR business.

QUESTION: What will Daymond on Demand do for me?

ANSWER:  If you truly take in everything  Daymond on Demand has to offer, you will learn how to validate your product or service, how to protect your business,  identify your target market and so much more. With 50+ chapters, there is a TON of value in Daymond on Demand.

QUESTION: How long will it take to get access?

ANSWER: You will receive access immediately. Your login and access information will be sent to the email address you provide within a few minutes of purchase.

QUESTION: How do I access the training system?

ANSWER:  You can access Daymond on Demand anytime on any web-enabled desktop, laptop, tablet or mobile device to match your on-the-go lifestyle.

QUESTION: How hard are the exams?

 The exams will challenge your knowledge, but if you actively participate and pay attention to the training, you will have no problem passing the exams.

QUESTION: What makes this different from other training systems?

ANSWER: Daymond John, your guide and mentor inside the training program, has over 20+ years of experience helping entrepreneurs take their businesses to the next level and maximize profits.

LEARN AT YOUR PACE: Repeat and review key courses and exercises so you truly understand and grasp the concepts.

INTERACTIVE LESSONS: Daymond John serves as your personal guide as you experience immersive virtual training modules.

EASY TO USE INTERFACE: The web-based interactive training is designed to allow a fully immersive training experience and state-of-the-art accountability features.

State-of-the-art, integrated features track, measure and monitor progress with comprehensive reports and alert notifications sent directly to your email in real-time.



Daymond John is an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC’s Shark Tank, New York Times best-selling author, branding guru and highly sought after business consultant. Now, Daymond John is sharing the tips, lessons and secrets that helped him turn a $40 budget into FUBU, a $6 billion fashion game-changer. Within this 8+ hour curriculum, Daymond and his team will walk you through how to start, build and scale your business from the ground up. Take control of your success with Daymond on Demand, one of the most accessible and engaging educational platforms of its kind.

how does virtual training work?

Our platform allows you to navigate through the curriculum at your own pace. There are no deadlines or expiration dates!

In addition to 8+ hours of customized curriculum content, Daymond on Demand will provide you with supplemental tools and resources to help take your business to the next level and keep your head in the game.

Become an expert in all areas of business and earn a certificate with Daymond on Demand.

Our courses are tailored to your skill level and business needs, creating a personalized and interactive experience that allows you to get the most out of each course.

Daymond on Demand’s interface makes it easy to stay on target and focus on learning.

Allow Daymond on Demand to keep track of your progress and help you implement the necessary next steps to reach your goals.






Powered by LightSpeed VT, one of the most effective and engaging web-based training systems out there. Interactive lessons allow the user to take their success into their own hands.


Accessible on all devices – for use at home or on the go. Includes desktop, tablet and mobile device. Mac, PC, iOS and Android.


We want you to be fully satisfied. If at any point within your first 30 days from your original purchase you feel that Daymond On Demand does not benefit you or your business you will be able to request a full refund*.

what people are saying about

daymond on demand

who have worked with daymond


Daymond John has a way of breaking it down and making it simple.  As someone who has done it himself, Daymond knows the necessary steps to find success. By helping you identify your strengths and weaknesses, as well as guiding you through the learning process, Daymond will help you tap into your true potential and accomplish your goals.”

Jay Abraham

“What a treat it is to sit beside Daymond John on Shark Tank! He’s full of surprises, but it’s no surprise that he’s just as smart and funny and cutting-edge off set as he is on set.”

Preeminent Business Strategic Growth Expert, Business Executive Consultant, Speaker, and Author

Barbara Corcoran

Real Estate Mogul, Co-Star of ABC’s Shark Tank

Daymond on Demand is a digital business curriculum created by Daymond John to educate aspiring entrepreneurs and provide them with the skills, tools and resources they need to start, build and scale their business.

Have a question for the Daymond on Demand team? Send us an email at or give us a call at 1-646-867-8660

214 W 39th Street Suite 1001
New York, New York 10018
Phone: (646) 867-8660

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