From idea to confidence in 3 weeks

What is Start & Scale?

Blueprint for a solid Foundation and growth

Start & Scale powered by Daymond on Demand is an interactive, virtual, step-by-step video training system for entrepreneurs invested in starting and scaling their business.

The lessons in this blueprint for entrepreneurial success will give your company an incredible foundation and show you how to build immediate growth TODAY.

Learn directly from daymond john

Imagine interacting with Daymond John as you learn how to start and grow a profitable business. As a "Start & Scale" student, you will do just that!

Daymond has taken all of his most impactful lessons that he’s learned through 25+ years of experience and designed each course specifically to help you take your business to the next level, avoid common pitfalls and maximize your profits.

an easier path to entrepreneurship

Sure you could Google it all, but the sheer amount of information you'll find is overwhelming. What do you believe? Which advice is credible? You'll end up jumping back and forth from one thing to the next without a clear, actionable and strategic plan.

On the other hand, Start & Scale gives you an exact road map - the SAME road map that Daymond has used - to save you from the trial and error and pitfalls you'd experience if you try to DIY a business.

Start & Scale has been featured on

15 Courses To Help You
Run Your Business Like a Pro

Through 8+ hours of video content, over 50 courses, quizzes and worksheets, Start & Scale will give you the tools you need to run a successful business.

If you want to make a change in your life, make an impact on the world, take control of your future or learn something new, Start & Scale has a course to help you. After you earn your Start & Scale Certification, you will know:

Join 17,000+ entrepreneurs learning from Daymond John

How does it work?

( Hint - it's easy! )

Each Daymond on Demand Course is online, interactive and video-led. Our platform allows you to navigate through the curriculum at your own pace. There are no deadlines or expiration dates!

Our courses can go anywhere you have an internet connection so you can learn and grow on the go. When you have completed your lessons, you 
will receive a certification. But more importantly you will have the confidence to grow a profitable business.


What do people say?

Success Stories from the folks who changed their lives – for the better.

Since taking the Daymond on Demand course, I have added about 100 new customers and seen a $1,500 increase in sales this month as well as have plans to add new services! The Spa’s bills are no longer coming out of my own pocket and it is paying for itself. As for me, as a business owner, Daymond has taught me the importance of staying consistent and showing up where it is needed.
devette ross daymond on demand reviews
Devette Ross
CEO, Dee’s Gifted Hands Spa Boutique
Daymond on Demand has helped me improve my business and mature as an entrepreneur in order to help me start bringing in customers. Many previous mentors did not know how to help me due to the nature of my business, however Daymond on Demand is versatile enough to help anyone. Being in school, I recommended this to my business professor and he loved what he saw as well.
Michael Gill daymond on demand reviews
Michael Gil
CEO, Electric Hypersport Racing, Inc.
I could have gone to college for four years, maybe even gone up to an M.B.A., but I said "Hey, I can take this course and get what I really need to learn instead". After the course, we started really applying what we were learning and saw exponential growth. We went from 6 figures to 7 figures pretty quick. When I started, I was kind of lost but I learned about marketing, branding, business fundamentals, scaling, really the A to Z of what I needed to know to start my business.
James Reynolds
Daymond On Demand gives me amazing business insight and I am constantly learning. It provides the step-by-step guidelines for small businesses like mine. Listening to this helps me to plan out how I can apply them to Mobo to overcome our challenges. I love Daymond John’s 5 keys to success: set a goal, do your homework, love what you do, remember, you are the brand and keep swimming. With the tools that Daymond on Demand provides, I realized just how much potential Mobo has for growth and I’m excited to use his advice to bring Mobo to next level.
Daymond on Demand Reviews
Melody Hsieh-Hornstra
Founder/CEO, Mobo

These results are not guaranteed, not typical and are 
different for every entrepreneur

daymond working with entrepreneurs
daymond at a meeting
daymond at an event

What makes
Start & Scale

Start & Scale is the only online training that will show you how to start, build and scale your business from the ground up. 

anyone can do it

ANYONE can become an entrepreneur. You can be any age, from anywhere, with any level of education. Daymond John had no secret recipe to success when he started his first business. In fact, he's been told "no" more times than he's been told "yes" - just like you!

And now you can learn how to start a business completely online - from the comfort of your own home. Even if you are new to online learning, Start & Scale is so easy to access, you can do it anywhere you have internet access.

Expert Mentorship

As a "Start & Scale" student, you will learn directly from Daymond John and his team of experts. Daymond has grown a $6 billion dollar business and has invested in over 100 companies - he walks the walk.

Start & Scale not only gives you access to Daymond John, but his insider network of experts will teach you about taxes, sales, systems and more! You'll get all the resources he has to help you succeed, whether that’s Daymond John himself OR his network.

Skip the heavy textbooks and student loans

The truth is that higher education is mandatory for some careers - like doctors and lawyers! But the average cost of an MBA in the US is $60,000, and most of those programs teach you how to manage a business - not how to start and grow a business! Your investment in Start & Scale gets you immediate access to tools and mentorship without mounds of debt. Daymond's specific training gives you the tools to develop new skills and build wealth. Upon completion of Start & Scale, you will receive a certification.


Start & Scale holds nothing back and leaves nothing out. With LIFETIME access, you can learn at your own pace, repeat and review key courses and exercises so you truly understand and grasp the concepts.

The built-in accountability will keep you on track. Certification is not the end of your journey - each time you have a new idea, concept or opportunity, you can come back to Start & Scale and apply Daymond's business principles to your processes.

No Worries, Action-Based Guarantee

I am so confident that Start & Scale powered by the Daymond on Demand platform is the best online training to show you EXACTLY how to start, build and scale your business from the ground up, that if you implement EVERYTHING I show you within the first 30 days, and do not get an ounce of value, we will give you a 100% action-based money-back GUARANTEE!  – Daymond John



Daymond John is not only the founder of Daymond on Demand courses but lead instructor, guiding you every step of the way. With years of experience as both a successful entrepreneur and mentor, Daymond John is an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC’s Shark Tank, 2-times New York Times best-selling author, branding guru and highly sought after business consultant. 

Daymond turned a $40 budget into FUBU, a $6 billion fashion game-changer… he can help you change your life, too!


Join Daymond's Insider List

When you join my Insider List, you’ll receive regular email updates about new courses, lessons I’m applying to my businesses now, special deals for my Daymond on Demand community and content that will help you grow your business and sharpen your skills.

Start & Scale students are...

man reading book in park

Aspiring Entrepreneurs

Start & Scale gives you guidance from an experienced mentor you can trust - Daymond John! You don't need to worry about wasting any time or money making fundamental mistakes when you enroll in Start & Scale. You will feel confident that you have the tools to successfully start the business of your dreams!

woman working a retail shop

Experienced Business Owners

For a fraction of the cost of an MBA, Start & Scale courses like Branding, Sales and Marketing will provide you with the skills you need to expertly grow your business. Virtual mentorship from Daymond is tailored for your business and will give you the knowledge and guidance to avoid needless mistakes.

woman working on her laptop

Freelancers +

Being an entrepreneur is as challenging as it is rewarding. Passion will be your path to opportunity, but passion without business fundamentals is just a really great hobby. Start & Scale will teach you new skills and show you step-by-step how to transform your hobby into a thriving business so you can quit your day job or transition to full time ownership.

Empty Nesters

Starting a new chapter of your life can be overwhelming. But Start & Scale was designed to guide you through every step of the process with ease.

A recent study showed that a 50-year-old founder is more than twice as likely to start a successful business as a 30-year-old.

It just proves that it's NEVER too late.

mother and daughter


Do you want to support your family while staying connected to your industry and keeping your skills sharp? Start & Scale can teach you the skills you need to start a business, follow your passions and be present with your family.

As a busy parent, we know that your time is precious. Start & Scale is an 8 hour course and you can stop and pick up right where you left off anytime. Lifetime access means that you can set your own schedule and learn on your terms.

man in conference room

Continuous Learners

Learning comes in many forms. Daymond didn't go to college, but he's NEVER stopped learning.

Start & Scale courses can help you decide if entrepreneurship is for you before you invest more time and money. But it isn't just for entrepreneurs. If you want to learn a new skill, like social media marketing, email marketing, advertising or have the tools to offer consultations, Start & Scale can help.


Daymond John

Stop making other people rich! Start doing what YOU love.

People call me "The People’s Shark" because I've made it my mission to empower entrepreneurs, like you, around the world. My goals are simple: to help you avoid making the same costly mistakes that I’ve made and for you to walk away from this experience with invaluable information and actionable advice.

So, I’ve created these courses just for you, whether you’re looking to build your personal brand, utilize your skillset to take you to the next level in your career, or if you’re looking for guidance to become a successful entrepreneur.

You CAN build your own empire. And you deserve the freedom to spend more time with your family and stop living paycheck-to-paycheck, while you do what you love!

If you are ready to take charge of your future, then I’m ready to teach you how! Learn how to get started.

Daymond John signature in white

What Leaders Say About Start & Scale powered by Daymond on Demand

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